The co-founder and managing director of KeepCup, Abigail Forsyth is a leader in the global movement to inspire reduce and reuse.

KeepCup is the world’s first barista-standard reusable cup, known worldwide for its bright, bold and instantly recognisable reusable cups,  Abigail is passionate about improving the take-up and reducing use of single use items.

Following a successful career as a solicitor at a Melbourne law firm, Abigail and her brother Jamie set up Bluebag cafes across the city. Alarmed by the amount of disposable packaging being wasted, Abigail started her searching for less impactful ways to serve food, and the concept of KeepCup soon became a reality.

Since June 2009 KeepCup has sold over 12 million KeepCups, users have diverted billions of disposable cups from landfill.

KeepCup has offices and warehouses in London (UK) and Los Angeles (USA), but the business has stayed loyal to its roots. KeepCup’s HQ is located in the Melbourne suburb of Fitzroy, where Abigail lives with her family.