If you have ever taken steps to create a new brand or protect your own brand, you may have come across the legal tests of
The decision in the case of Beats Electronics LLC v Strategies Unleashed Pty Ltd  ATMO 6 is an example of how social media can be used to promote and protect a brand, and should be noted as a reminder to include social media activity as evidence in any intellectual property dispute, where relevant.
“Please be advised the matter surrounding the Opal Tower Homebush was not built by our company. The building was built by a company with a
As the two cases discussed in this article highlight, it is incredibly important for businesses to monitor their competitors, and if they wish to protect their intellectual property, to ensure that they take timely legal action to do so.