![Marketing Strategy Concept, Company Brand Building and Logo Design](https://colemangreig.com.au/wp-content/uploads/2021/06/iStock2065446734-768x480.webp)
Passing Off Intellectual Property: Private Label Brands Misleading Consumers
In late 2017, the Federal Court of Australia heard the case of Moroccanoil Israel Ltd v Aldi Foods Pty Ltd – a matter which has highlighted a number of issues relating to intellectual property infringement and passing-off, which owners of private label brands can potentially face in the marketplace.