Confident businessman candidate answering recruiter questions at interview

Looking to recruit Franchisees to your business?  Here are a few crucial tips for Franchisors

In theory, recruiting a new franchisee should be a relatively simple endeavour – however the reality is that there are a number of pitfalls to face if you, as a franchisor, don’t have the proper systems and checks in place to assist in the recruitment of franchisees for your network.  Coleman Greig urges all franchisors to take a thorough and systematic approach to franchisee recruitment, and can assist you if you are facing difficulty with the process. 

There are a variety of approaches generally taken by franchisors when recruiting a franchisee.  Whether a franchisor can afford to be choosy, or whether it is in the early stages of trying to get their franchise systems off the ground – franchisee recruitment is imperative to the success and longevity of any franchise system.

The key to success in any recruitment undertaking is to have a structured process in place, which will allow you as a franchisor to establish whether the prospective franchisee is the right fit for your network.

If the franchisor fails to recruit correctly, it may be detrimental to the franchise system – and mistakes can be made simply for the sake of closing the deal.  With this in mind, these mistakes can easily be avoided if a few simple measures are put into place before the recruitment process takes place.

Perhaps the most crucial element of any franchise recruitment process is for the franchisor to understand what it is that the prospective franchisee is looking for in joining the franchise system.

In recruiting any franchisee, a franchisor should give consideration to things such as whether:

  • The prospective franchisee’s decision is being made based on expectations that have been set by the franchisor.
  • The prospective franchisee has their own unrealistic expectations of what the franchise will look like?
  • The prospective franchisee has the required skill-set behind them to make their franchise successful?

As part of any recruitment process, a franchisor should, at an absolute minimum, have some crosses and checks in place.  These may include:

An application form

This should be more than just the franchisee’s name and business history.  You shouldn’t be afraid to ask about their background experience – with regard to both business, and life in general.  Similarly, it is not unreasonable to include some questions relating to their family situation and overall financial position.

A profiling tool or questionnaire  

There are various profiling tools available that may help franchisors identify who the franchisee that you are recruiting actually is, by providing the franchisor with some insight into how the prospective franchisee might deal with particular situations.  The franchisor can in turn pinpoint the prospective franchisee’s strengths and weaknesses, and decide whether they are likely to be a good fit for their business.

Meetings or interviews

While first impressions do matter, it’s imperative that the franchisor meets with the prospective franchisee throughout the recruitment process, not just in the initial stages.  Follow up meetings and/or interviews allow you to get to know and develop a relationship with the prospective franchisee, in addition to providing you with further opportunities to glean more in-depth information about the prospective franchisee that won’t always be visible from the first meet and greet.

Meetings with existing franchisees

It goes without saying that the prospective franchisee will more than likely be on their best behaviour in front of you.  To break down the formalities, in arranging the prospective franchisee – it has often served Coleman Greig’s franchisor clients well to have the prospective franchisee meet with an existing (and highly trusted) franchisee.  This will allow the prospective franchisee to ask real questions that they may be too embarrassed to ask you as the franchisor – which is far from a negative thing.  Further, it may reveal a different side of the prospective franchisee that you would otherwise not have known about and may wish to avoid.

Work experience

One of the best ways to gather information on a prospective franchisee, as well as to both effectively and appropriately set their expectations, is to allow them to have a period of work experience within the franchise.  Not only will this allow a franchisor to see what the prospective franchisee is like in action, it will also give the franchisee a taste of the business and may help in addressing their expectations from the outset.

Indeed, recruiting for a franchisee can be hard work.  The process involves countless meetings, emails that both ask and answer questions – and can often result in the deal not going through for any number of reasons.  Regardless of any real or perceived pressure to find a suitable franchisee for your business – the process should never be rushed, as each individual franchisee is a reflection on the business that you have built.

The success of a franchise system is ultimately hinged on the good will of the business.  If your franchisees are unqualified, uninterested or unattached to your business, you are essentially polluting your own brand.

Treat each individual appointment as if it could make or break your business, and ensure that each appointment adds overall value to your brand and system.

If you would like to receive our regular legal Updates, please subscribe here.

For more information on the do’s and don’ts of signing up a franchisee, or to speak with someone on our Commercial Law team – please don’t hesitate to get in touch with us.

Share:

Send an enquiry

Any personal information you provide is collected pursuant to our Privacy Policy.

Categories
Archives
Author

More posts

A guide to intrafamily adoption

Adoption is the process where a parent’s legal rights for their child are transferred to another person. The formal adoption of a stepchild or close relative is known as intrafamily adoption.

Passenger movement and visa data-matching by the ATO

Heading overseas for work or a holiday? Taxation issues, including tax residency, should be on front of mind when departing from or arriving to Australia. Why? Because the Australian Taxation Office (ATO) can follow your footprints and, if you’re not careful, spring unexpected taxes on you.

Is it really necessary for my executor to have so many powers?

People often question why the executor of their estate needs to have so many powers. Simply put – if your executor isn’t given any additional powers by your Will, then they are limited to what is set out in the Trustee Act. One area that this can lead to issues in, is the family home – particularly if beneficiaries aren’t in agreement.

Essential terms of a commercial lease

A commercial lease is a contract that details the rights and obligations of a tenant and landlord. So, what are the necessary terms of a commercial lease?

Responding to data breaches

In the final part of our four-part series on your business’ responsibilities related to cyber attacks and data breaches, Special Counsel John Bennett how businesses should respond to data breaches, including application and requirements of the Notifiable Data Breaches Scheme.

Security of personal information

Part 3 of a four-part series on your business’ responsibilities related to cyber attacks and data breaches where Special Counsel, John Bennett provides an overview of some court decisions and proceedings where ‘security’ of personal information has come into issue.

Parental alienation in Family Law

The concept, Parental Alienation Syndrome, was initially brought about by American psychiatrist Richard Gardner in 1985. The term parental alienation is used to describe a situation where one parent is involved in psychologically manipulating their child to turn against the other parent.

Are you liable for labour hire workers if they are injured?

Many employers (host employers) engage employees of labour hire companies, particularly in the building and construction, hospitality and manufacturing industries. However, what happens when one of these employees gets injured at the host employer’s work site? Who is liable for the injuries?

The risks with cyber attacks and data breaches

Part 1 of a four-part series on your business’ responsibilities related to cyber attacks and data breaches. Cyber attacks and data breaches are the top business risk in Australia according to Aon’s 2023 Global Risk Management Survey.

© 2024 Coleman Greig Lawyers  |  Sitemap  |  Liability limited by a scheme approved under Professional Standards Legislation. ABN 73 125 176 230